Jane Muder Creative
User-focused design, writing, and Web strategy
Marketing & PR
My Web marketing services include press releases, corporate communications strategies, Web articles, and technical whitepapers to help companies large and small raise their brand visibility across the interactive channels.
MaxxCat Enterprise Search: This Pittsburgh-based tech company offers serious competition to the Google Enterprise Search Appliance. My press release was picked up via major news networks like Reuters and MSNBC.
Edge of Urge: To assist this North Carolina indie clothing boutique with the launch of its new spring line, I wrote a press release previewing an Edge of Urge-sponsored charity event as well as an article providing fashion tips.
Red Valve & Tideflex: This suburban Pittsburgh engineering company needed several Web-based mini-white papers to explain its offerings in easy to read language. I worked closely with the company's communications director to ensure technical accuracy when writing these mini-whitepapers.
Allied Business Network: This office and IT discount code company identified additional, untapped customers at the start of the recession. I worked with the company's vice president to write press releases announcing the discount codes to a wider audience.
Refrigeration School, Inc.: This Arizona trade school needed a teen-friendly blog series to recruit high school students for its technology training programs. I delivered a series of blog articles with language geared toward adolescents.
UPMC Corporate Communications: I assisted the Communications Director at UPMC in training the company's copywriters on Web writing and usability standards. First, I wrote a proposal to establish the need for the seminar. I also provided a takeaway handout at the conclusion of the training seminar.